Your LinkedIn Profile Is Costing You Freight Opportunities

Why do so many people in freight forwarding neglect their LinkedIn profiles — or worse, not even have one?

If your profile is just your job title and a company logo, you’re basically invisible. And that’s a missed opportunity. Because right now, recruiters and hiring managers are actively searching for people like you — but they can’t reach out if there’s nothing to go on.

Here’s what actually helps you get noticed:

✅ Use clear job titles

“Operations at XYZ” tells us nothing. Be specific: Export Coordinator, Cartage Supervisor, Airfreight Operator. This helps you show up in searches.

✅ Write a short summary

Just one or two lines is enough. Mention what you do, your strengths, and what kind of roles you’re open to. It’s your elevator pitch.

✅ List your key skills

Cargowise, customer service, quotes, customs clearance — don’t assume we know what you do. The more info you include, the easier it is to match you to roles.

✅ Add a profile photo

You don’t need to wear a suit. Just a clear, friendly image builds trust and shows you're real.

✅ Turn on "Open to Work"

It’s private — only visible to recruiters. And no, your current boss won’t see it. Turning this on tells us you’re open to hearing about new roles.

Final Thought

You don’t have to post on LinkedIn every day. But having the basics right could be the difference between being overlooked... or being offered something better.

Want help making your profile recruiter-ready? We’re happy to give you a few quick tips — no strings attached.