Why Your Freight Hiring Strategy Isn’t Working (And What To Do Instead)

"We’ve been looking for ages... but we just haven’t found the right person."

We hear this all the time from freight forwarders. And if you’ve been saying the same thing lately — it might be time to rethink your strategy.

Too often, companies are using the same hiring methods they used 15 or 20 years ago and expecting 2025 results. You know the drill: post a job ad on Seek, refresh it every 30 days, and hope the right person magically appears. It’s no surprise it’s not working — because the top-tier candidates you want? They’re not sitting on Seek.

Great BDMs Aren’t Job Hunting

The best Business Development Managers in freight are too busy smashing targets and earning commission to be scrolling job boards. They’re not out there applying — they’re being headhunted. And if your hiring strategy doesn’t include reaching these off-market candidates, you're missing the biggest part of the talent pool.

Even worse, when a role stays live for 6+ months, it starts raising red flags. The high performers we speak with ask: “Why is this job still open?” or “What’s wrong with the business?” The longer it’s out there, the harder it becomes to attract serious candidates.

The Fix: Be Proactive, Not Passive

At LogiHire, we focus on the same 6–8 core roles every single month. We know the freight forwarding space inside and out, and we’re constantly building relationships with operators, BDMs, and senior talent — long before they’re thinking of moving.

This means we can approach high performers when the timing is right, sell them the opportunity (not just the job ad), and make sure the company and the candidate actually align.

We also partner only with businesses who share our values. Being a small and flexible team means we can choose our partnerships — and that shows in the results we deliver.

Final Thought

If your hiring strategy hasn’t changed in years, don’t expect different results. Want to speak to the candidates who aren’t applying — but would move for the right opportunity? Let’s talk.

📞 Call us: (02) 7257 2537
📩 Email: hello@logihire.io
💬 Or send us a DM — we’ll get back to you today.